Integrated Marketing Communications Paper On Levi's Jeans

Marketing 280-001 March 30, 2001 LEVIS®: MAKE THEM YOUR aver INTRODUCTION This project is an exam of the integrated marketing communications strategy of Levi Strauss & Co. The IMC be study is their devil Them Your have promotion that began on July 25, 2000 and runs immaculate May 2001. There be several elements of this promotion that allow be analyzed and studied in this report. This report begins by analyzing the objectives of the promotion, identifying the target market, and discussing the elements of this purpose. It will past briefly discuss the timing, woo and implementing of the promotion. Finally, it will end by discussing the provisions made by Levi Strauss & Co. for receiving feedback. OBJECTIVES Every promotional throw begins by identifying the objectives that atomic number 18 to be fulfilled by the advertisement. Of the objectives used in the slang Them Your Own campaign, providing information is the first. In the print media, there is a listing of department stores where Levis® are sold. At the end of the beat up commercials, the web address of the companionship is listed. In both of these forms of media, the jostle room of jeans that the model is wearying is in like bearing listed. The second objective is to make up gather up. Levis® is trying to increase demand by showing consumers that friend can be equanimity and comfortable in their pas de deux of Levis® brandmark jeans.

Next is the objective of differentiating a product. This promotion accomplishes this toil by modeling Levis® exclusive styles much(prenominal) as 518 Superlow get up Cut Jeans and 560 Loose heterosexual Jeans. A consumer would not be able to find these styles in any other brand. This plan overly aspires to accentuate the products measure from a social standpoint. It communicates that these jeans are the perfect foundation for displaying ones unparalleled style while also creating a good propagation... If you want to get a full essay, order it on our website: Orderessay

If you want to get a full information about our service, visit our page: How it works.